WARNING: This blog post is rated P, for puntastic! Let’s just get them all out now. We are rudderly stoked, in oar of these boats, its unfathomable, we will be taking a stern approach, yeah buoy we could go on but we wont.. Anyway…ve… The Trapdoor team will be getting out on the water later […]
This month the Trapdoor team are pleased to announce our latest client win (insert drum roll)… Nikon, Japan. Having gone brief to brief with several Australian production houses we’ll now be helping Nikon roll out an exciting global video campaign that focuses on their new SeeCoat Blue lens technology for glasses. In this camping we’ll […]
In an age where audiences are desensitised to advertising, it’s important to provide content in a number of different formats if you want to gain their attention let alone hold their attention. While it still depends on context, one of the most effective ways of getting audiences to remember your message is through video. Videos […]
So you have made the smart decision to use video as part of your business marketing practices, yay you! Now you have to determine the best way to incorporate the promotional video into business activity. For businesses still in their establishment phase, this process is much easier as the video content is less likely to […]
When producing video content of any kind, we know that the content and style is not only reliant on the message and strategy of its producers, but also the platform for which it is created. It is hugely crucial to be aware of your target audience and the best way to connect with them. It […]
Video is the undisputed king of media. While the selection of media must always rely on the platform, audience and information for which it is intended, the ability to combine audio and visual elements makes it the superior choice in a majority of cases. These polyphonic elements increase the impact of videos, a multi-sensory experience […]