COVID 19 – CONTENT SURVIVAL GUIDE
A GUIDE TO ‘LOCKDOWN CONTENT’
Hope everyone is staying safe and sane with all the lockdowns and social distancing, unfortunately, this has also meant that organising big shoot days can be a bit tricky. But this doesn’t mean that your content has to suffer!
There are still plenty of ways to get your brand messaging out there and in this vlog, we’ll share our top five techniques to create content from the comfort of your couch.
Techniques like using animation, stock footage and recording video interviews on your laptop are some of the ways you can create engaging content whilst never having to leave the home, or your pyjamas!
Have a watch and hopefully it inspires you to think outside the box to keep creating content and spreading your brand messages.
Animation
To kick things off, let’s look at animation. There are hundreds of different ways to use animation to tell your story. Broadly speaking, animation will fall into two main categories 2D and 3D.
2D is the go-to if you’re creating on-screen graphics like name titles, slides and infographics, text overlays, tables, graphs and more. Another popular application for 2D is character animation, where you can give illustrated characters life and movement.
3D animation gets a bit more complicated but it can be a really effective way to showcase and give a virtual tour of products with a high-end photo-real look like those 3D Dyson ads – who’d have thought vacuum cleaners could look cool!
Stock Video
Stock footage is a great way to get around filming restrictions or for those times where you desperately need an epic shot of someone riding a horse along a beach, but just don’t have the budget!
You can also use Stock on its own for your video, or to supplement an existing piece to camera and help support the narrative.
And if when you hear “stock footage” you think of cheesy corporate handshakes, don’t worry. Stock sites now offer quality footage at affordable prices, so it’s worth considering for your next project.
Video Interviews
So whilst it can be tricky to organise large shoots on location you can have a crack at using some tools that you probably already have at home.
Your laptop or smartphone are great options if you want to put out some quick piece-to-camera style videos from home. You can simply record yourself talking to the camera to deliver updates for staff and clients.
To learn more, check out our next blog where we go into depth on the various setups and some tips on how you can get the most out of your home setup.
*This example is from the Tribe Vimeo channel.
Webinars
If you want to take your home shooting a step further, consider webinars or panel discussions. There are a number of free online apps like Zoom (which everyone has become more familiar with lately!) that offer an easy way to record multiple people at once.
These recordings can be a useful way to share important meetings or interview style piece-to-cameras. With a bit of post-production work and perhaps some nice 2D graphics, you’ll be able to produce some excellent results in no time.
*This example is from The Ricky Gervais Show.
Animated Podcasts.
If you prefer staying out of the spotlight or just don’t feel like tidying up, animated podcasts could be a great option for Lockdown content. Combine an audio podcast with animation to create a visually rich and exciting piece of content.
You can use characters, 2D graphics, images, typography or a mixture of them all. But by keeping your content visual, you can still share it across all of your channels and keep communicating.
So there you have it, 5 tips for creating video content while in lockdown. If you want to know more or have questions, reach out and let’s chat.
