When producing video content of any kind, we know that the content and style is not only reliant on the message and strategy of its producers, but also the platform for which it is created. It is hugely crucial to be aware of your target audience and the best way to connect with them. It may be that you are trying to reach a wider more generic audience or a specific more intimate group.
Video platforms range from Pay TV, free to air, social networking avenues online and even on the big screen. In fact, advertising screened in theatres prior to a feature film can be an extremely effective way of reaching audiences that are becoming less interested in traditional programming. If you want to really reach your audience it can be worth theming your video to tie in with the theme of the film it plays before. This is a simple yet effective way of snapping your audience out of their popcorn coma and making them sit up and pay attention. Now…whilst you might consider yourself an iMovie pro it’s probably best to get your video produced by one of the better production companies in Sydney with the proper equipment and knowledge… Preferably Trapdoor Productions, what’s a blog if you cant boast…right?
Video destined for online publication can also appear on a number of different types of websites, which will affect both the audience viewing the content and the way in which they interact and share it with others. For example, while many videos appear on YouTube this is simply a popular place to upload content to share with a wide and diverse audience. Perhaps taking down the social networking path is the way to go so your viewers have the option to share, like and re share with people in their social circles, as well as comment, essentially putting their Spielberg ‘2 cents’ in.
In essence, the key benefits of online promotional videos are minimal cost, a means of direct access to your customer base and transparent, immediate feedback from your audience. It can also be a valuable part of a geographically focused strategy, helping establish brand image within a community, with many video producers in Sydney experiencing great success in this instance. Whatever you do, make sure you do your research on the production house, or you may end up with something like this…