Today (June 21st 2019) is the 5th annual ‘International Day of Yoga’ . Yoga is an invaluable gift of India’s ancient tradition. It embodies unity of mind and body; thought and action; restraint and fulfilment; harmony between man and nature; a holistic approach to health and well-being. It is not about exercise but to discover the […]
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*300 hours of video are uploaded to YouTube every minute… In other words, there’s a crap load of content being created every day!! Why does this matter? Because as a marketer who uses video, this content is your competition and it’s out there right now fighting for the attention of your audience. The good new […]
How companies should categorise their video content – and where Trapdoor comes in! It’s nice when a company like Google comes out with recommendations that completely and utterly validates the premise that your company is built on. Funnily enough that’s what happened with us. If you haven’t heard about Hero, Hub, and Hygiene let me […]
Corporate video production incorporated into your marketing strategy is more effective for your Sydney based businesses than ever before, and if you are a business owner ignoring it, it’s time to take off the blinders and see the difference video can and will make. A well-crafted promotional video, when incorporated into your marketing mix, can […]
With the crazy events season coming up for Sydney Olympic park, many of these events being hosted at Sydney Showground, Trapdoor Productions were approached to create two videos detailing ‘How to get there’ for the corporate world and the everyday visitors. Take a look at the general event one here.
It was recruitment time for the RFS, and Trapdoor were asked to produce 4 short videos showcasing the diverse range of people involved with the RFS, anyone from all walks of life can become a volunteer, and the RFS really wanted to showcase this. So wanting to create interesting and entertaining content we chose some […]
Thousands of videos are being uploaded to YouTube everyday. With millions of users visiting the site across the globe, there’s no doubt it’s a huge platform for advertising and in turn a great marketing hub for businesses. Though what are you really watching? Whilst dogs in spider suits videos and the ice bucket challenge soared […]