So you have made the smart decision to use video as part of your business marketing practices, yay you! Now you have to determine the best way to incorporate the promotional video into business activity. For businesses still in their establishment phase, this process is much easier as the video content is less likely to contradict any aspect of an existing brand image.
For businesses that have been operating for some time, the key question is whether the video will be used to support existing strategy, or if it will be an area in which new strategy will be employed for the video’s sake alone. Video supporting existing strategy with a straight down the line, run of the mill, average Jo, plane Jane (I could keep going) approach is less likely to generate the massive viewership and attention they are so desperately hoping for. Videos that diverge from the companies traditional interest, style and media platform are more likely to attract new and diverse audiences, and it is these videos that go viral.
Promotional videos are an effective marketing tactic, but it is a common misconception that it is simple to make video content that appeals to a target market. This is because pre-existing customers interpretation of the advertising is often used to justify its quality. In truth, allowing business managers to create company promotions is incredibly difficult. Aside from the skill, training and experience required, managers are also often incapable of stepping outside the business environment. If a video is intended to go viral, this is a big problem. The business environment is frequently uninteresting, and for this reason, most successful businesses choose to hire a video production company to ensure their video does not reflect this. Video producers such as Trapdoor Productions in Sydney have exhibited fantastic results in these scenarios; it is undoubtedly worth considering the positive impact we could have on the media presence of your business. If you would like some examples of how we’ve helped companies take a leap from the mundane, just pop us an email.