In an age where audiences are desensitised to advertising, it’s important to provide content in a number of different formats if you want to gain their attention let alone hold their attention. While it still depends on context, one of the most effective ways of getting audiences to remember your message is through video. Videos are one of the most powerful tools a marketer has available; a power that only grows when combined with the beast that is social media.
Social media isn’t just Facebook. Youtube, Wikipedia and even World of Warcraft are all considered variations of the same phenomenon, yes we know… nerd alert! The type or types of social media on which you intend to post your content should be considered when the video itself is created. This way you can effectively target your audience and address their perceived needs and desires. The reason the relationship between social media and video is so important is because it provides an opportunity for the content to go viral and for consumers to interact with the brand or idea.
But what kind of video should you make? That depends on why you are making it, and what you want to achieve. Has the online community associated with your brand requested any information? What material has your business used in the past, and has it been successful? Why? Why not? Is animation the best way to communicate? Allowing you to play with ideas and realities, or is your approach more on the real footage path with a more serious message?
The list of questions you could, and perhaps should ask, goes on.
To ensure you get the best video along with interaction and response you need to utilise the skills of a production team… preferably ours. We can work with you through the pre production, production and post stages to ensure the message and outcome is not lost or detracted from in any way.