The move to companies producing branded film and video content is a big one. Think of it as video sponsorship, where you align your brand with entertaining content and stories that people want to watch and share.

The content should be engaging enough so that it’s sharable and must be relevant to your target audience. The content also needs to be authentic and take priority over the brand.

The benefit of this type of branded content, is the kudos your company or brand gets through association. Done well, the simple placement of a logo or product in the right video, can shift audience perceptions and drive engagement.