Video as part of Social
Corporate video production incorporated into your marketing strategy is more effective for your Sydney based businesses than ever before, and if you are a business owner ignoring it, it’s time to take off the blinders and see the difference video can and will make. A well-crafted promotional video, when incorporated into your marketing mix, can increase brand awareness while bringing that much needed voice, personality and heart to your operation. In case you want to see it for yourself, take a look at this case study by Marketing Sherpa claiming that videos embedded in email can lift conversion rates by 50% or this video benchmark report from Demand Metric claiming that 71% of marketers said video conversion rates outperform other marketing contents. We’re pretty sure that’s sufficient enough evidence for you to jump on the bandwagon.
Make Video Sharing a Big Part of your Social Media Marketing Campaign
Video content is one of the 3 pillars of SEO, More and more business owners are seeing the impact of video in terms of lead generation, referral traffic, and revenue due to the fact that potential clients and customers are now able to interact on an accessible platform. So how can you actually make the most out of video through social media? Well, use the top trending and most visited social networking platforms and social the s#$t out of your campaign.
1. Facebook
Videos uploaded directly to Facebook do better than videos linked from other networks? So start showcasing your videos to your Facebook page. Make it interactive, give people the opportunity to become involved in your brand. Maybe you have a TV commercial? Bring it online and better yet, ask the audience for feedback or maybe an idea for your next commercial.
Bring it to the next level! Encourage fans to share videos of your product to build videos Tip: Make sure it is loaded under the “Videos” and add the app to the tab for visibility.
2. Instagram
We know Instagram is more than just a platform to post their #ootds. If you are already using Instagram for business, you can further engage your audience with Instagram’s Hyperlapse App. Why Hyperlapse you ask? Quoting Social Media Examiner, “it is a perfect way to deliver your message to social media users with fleeting attention spans” – A cool way to tease your customers with a new product/service launch. See how Footlocker used Hyperlapse to give their fans a sneak peek of the new Kobe 9. https://blog.hootsuite.com/brands-using-hyperlapse-by-instagram/
3. Twitter
Oddly, Twitter seems to be on the last of everyone’s list when it comes to video marketing. It’s usually YouTube or Facebook. But try it. Create a short and sweet video and reference the emotion in the video’s tweet. If you try tapping into human emotions with video via Twitter, you’ll find that there can be a viral success in 140 chars or fewer. For example, “Want a good laugh? Check out this video, only 50 seconds!”
Recently, Twitter rolled out their “Promoted Video” feature aiming for online brands who want to upload and distribute their content through the social network in video form. Now that’s one more reason to give Twitter a go.
4. Google Plus
If you’ve established a YouTube channel, you should consider integrating YouTube to broaden your reach and garner more points for engagement. For example, once your corporate video production Sydney is done, you can upload it to your channel and share the YouTube video to Google +. All comments on that promotional video will come up as comments on your YouTube video.
If you’re into webinars, Google Plus’ Hangouts on Air is the way to go. Completely integrated with Google Plus, this free video broadcasting service can drastically increase your audience reach and influence.
So we’ve laid out some of the ways to improve your online marketing efforts. If you want to dominate the online world, start complementing video with social media. Good news, videos are accessible to business owners — even those who are on a budget. Thus, if you’ve been putting off that corporate video/film production, think again. All it takes is a spark of creativity
Well, that’s where Trapdoor Productions’ corporate video production Sydney team comes into the logic. Remember that if your produced promotional video Sydney makes people take action or grabs their attention then they will want to watch it over and over again. Your products and services video may very well go viral.
If you’re serious about producing worthy content to showcase your business, call 02 9901 4939. Our Sydney based video production professionals have the passion and skills to conceptualise a story and bring it to vast audience. Visit https://trapdoorproductions.com.au/ for more info
