Video and SEO

Firstly, you might be asking, what is SEO and why should I care? SEO stands for Search Engine Optimisation and you should care because without it your business is invisible.
These days everything is online and this causes a problem for consumers and businesses alike. Consumers want to find as much information as they can in the shortest amount of time possible. Which is why video is so important. Google recognises this and therefore prioritises sites with video in their search listings. It has been said that by 2014 your site won’t rank at all without a video on your homepage.
You Tube is the second largest search engine behind Google. The reason for this is people know they will find what they’re looking for if they can watch a video.
I recently tried to build a set of Timber stairs that needed to comply with building regulations. I went straight to You Tube and watched a professionally produced video (I skipped the home jobs) on how to complete my job.
A company that built stairs themselves made the video. Now an obvious question is, why would they give away their IP rather than sell me a set of stairs. Well, they had no hope of getting my business in the first place, however, now that I see them as industry experts, when I finally give up trying and get them done properly, I’ll call this company first.
There are many areas this can comply to. The key is to add value and content to your website so it becomes a destination rather than just an online brochure.