Strategies for Online Video Success

There is a fantastic amount of bad videos on the internet and a pretty impressive number of mediocre ones.

If a video is to have success, it must be interesting; its content has to be entertaining. There has to be a reason that its link is clicked on over the numerous others they could have chosen. They must hold their audience’s attention- most YouTube clips are closed within five seconds of their beginning; this is often due to the poor quality of the production.

For the sake of the Internet, success and popularity is essentially the same thing. Online popularity can be gained by innovation, or by building on an existing trend. Following and producing trending videos, such as the Harlem Shake, are a great way to attract existing media hype to your own video. This technique can limit the creative scope of the video, but incorporating your message in a video of trending genre is simple, cheap and effective.

Production of a videothat is not specifically designed for online purposes, such as a standard advertisement or even a short film production, is far less likely to receive attention online. Other methods, such as SEO, connections to associated forums, online communities and current topics become important for these videos.

Sound difficult? That’s because it is. The internet environment is unpredictable and constantly changing, as are people’s taste in video. If you want your video to have success online, it’s worth contacting promotional video production experts like Trapdoor Productions. A poorly produced video can reflect badly on a company, and through consultation with creative professionals like us the needs of the video medium can be met while still containing the core message of your business.