Trapdoor Productions were recently commissioned by Modaliti to produce a TVC for Chanel 9 reality program ‘Greatest Athlete’
The Trapdoor team had one too many coffees and put their heads together to come up with vision that portrayed the message “Anyone can make it happen” So… we made it happen.
The production took place over one day at a huge warehouse in Marrickville the size of a football field allowing us to bring in the beach with 2 tonnes of sand, the gym and of course the team from Liquid Malisha and their indoor wake boarding pools, taking over 10 hours to fill, plenty of time for one to contemplate their naval. It’s not everyday you see a wake boarder inside. The bigger the space the bigger tricks, the bigger the fun. Not to mention Dave found his new favourite coffee shop, Double Roasters.
The entire TVC was shot on a Sony F65 at 120 frames p/s.